Mega Brands to Launch SpongeBob Building Sets

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nder a partnership with Nickelodeon, a well-known kids’ multimedia-entertainment company, Montreal’s Mega Brands will expand its portfolio of building toys with a new construction line based on Nick’s hit animated television series, SpongeBob SquarePants.
The licensed line, which will offer an exciting collection of characters and products with fun features that let kids recreate their favourite SpongeBob stories and build themed playsets, such as their very own under-the-sea universe.
Since its launch in 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history, and a global pop culture phenomenon. In its 14th year, the series continues to rank as the number-one animated series with kids in the 2 to 11 years old range on all of television, as well as one of the most ‘liked’ animated series on Facebook, with more than 100 million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.